Developed in partnership with MLB Advanced Media, this is
the first over-the-top subscription offering from the PGA TOUR, and will
include exclusive content that had never before been produced or aired on TV.
The inclusion of this additional content speaks to how a
niche subscription service like this can better target the most zealous of fans
– meaning, it may have the ability to not just pick up cord cutters who are
looking for a different way to tune into the tournament itself, but could
convince pay TV subscribers to tack on the subscription service as well.
“Certainly we think that this content will appeal to our
core audience. Our sport is unique in that so much competition does not
actually make it on to television in that our events are played over four days,
with typically over 120 players. This gives us an opportunity to bring the
stars of our game to digital platforms, all of which is incremental and complementary
to our television products,” he says.
“We also hope that this coverage will appeal to people who
prefer to get all of their content on digital platforms and mobile devices. Our
goal is to reach as many fans as possible,” Anderson noted.
The new PGA TOUR LIVE subscription service will cost $4.99 per
month, and will kick off this Thursday at 7:30 AM ET to provide access to
tournament rounds from the Quicken Loans National.
The mobile app will be available today on iTunes, and will
feature on-demand highlights and previews until the streams begin on Thursday
morning.
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