Starz Evaluating Direct to Consumer Offering

Starz CEO Chris Albrecht said the premium network is evaluating its own direct-to-consumer offering, but is currently concentrating on its Starz Play TV Everywhere product. - See more here. 

The CEO stated “We certainly see an increased interest; new distributors [are] placing value on premiums, ” Albrecht said of a Starz direct-to-consumer product. “We think that is a good story for Starz. We are evaluating what others are doing; it’s early days, we have yet to see any hard reported data on the benefit of that to brands. That said, I can tell you that a lot of people are interested in distributing Starz. We have the full capability of following in the footsteps of what other premium brands are doing. We are evaluating all of these things on the basis of which ones we think provide the best net benefit to Starz.”