If you've been livestreaming the Super Bowl and missing out
on all of those commercials, that's about to change. Variety reports CBS will
stream all of the ads during the game in February, so those watching via the
internet will be privy to the same quality entertainment each time there's a
break in the action. In the past, advertisers have had to choose a streaming
option on top of the regular broadcast slots. If you streamed this past
February's game, you likely noticed the same handful of commercials on repeat.
That's why. This time around, though, CBS is said to be treating all of the ad
spots equally and advertisers will have to consider delivering content in both
places. The report also indicates that CBS plans to charge a record price for
each 30-second spot -- likely more than the $4.5 million NBC commanded this
year. What's more, the network won't let companies "opt out" of the
livestream either. In recent months, NFL content has made a big splash online
with clips on Facebook, Twitter and YouTube alongside Yahoo's plans to stream a
regular season game from London.
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