Disney CEO Bob Iger told CNBC’s Squawk Box this morning that
ESPN and the company’s other properties might eventually be sold a la carte,
but not likely within the next five years.
“Technology is the most disruptive force that so-called
traditional media […] is facing,” Iger said. “[But] while the business model
may face challenges over the next few years, long term for ESPN […] they’ll be
fine.”
Iger said discussion of such a service’s cost “would be
conjecture at this point.” Given the amount of administrative and contractual
overhead involved in ESPN’s many pots, though, it wouldn’t be cheap. Industry
analyst Michael Nathanson projects that in order for the network to maintain its
current profit margin, Disney would have to charge at least $36.30 for an a la
carte ESPN bundle. By comparison, HBO Now starts at $15 a month
No comments:
Post a Comment